Privacy & Security

At Boutique La Vie en Rose Inc., we believe that your online shopping experience should be convenient, pleasant, private and secure.

This privacy and security policy describes how we use and protect the information that you choose to share with us. Please be assured that we respect the compliance guidelines in force.

In this Privacy Policy, you will find all relevant information applicable to our use of our users' and clients' personal data, regardless of the channel or means of La Vie en Rose in the Kingdom of Saudi Arabia that you use to interact with us. We are transparent about what we do with your personal data, to help you understand the implications of the way in which we use your data, and the rights you are entitled to in relation to your data.

We permanently make available for you all the information included in this Privacy Policy, which you can check whenever you consider appropriate. In addition, you will also find further information on how we use your data as you interact with us.

These are some terms we regularly use in this Privacy Policy:
When we speak about our Platform, we refer, in general, to any of the channels or means you may have used to interact with us. The main one is our Website, www.lavieenrose.com.sa

WHO IS THE CONTROLLER OF YOUR DATA?
Your data controllers are:
Abdullah Al-Othaim for Fashion and its sister company and parent company;

Postal address: Riyadh-Al Rawabi - Eastern Ring Road, P.O. Box: 85289, Code: 11691

E-mail address: info@lavieenrose.com.sa

WHY WE PROCESS YOUR PERSONAL DATA
Depending on the purpose for which we process your data, we may process the following types of data:

- Your identity data (e.g., name, surname, language, country, contact data)
- Economic and transaction information (e.g., payment or card data, purchase, orders, returns)
- Connection, geolocation, and/or browsing data
- Commercial information (e.g., newsletter subscription)
- Information about your tastes and preferences

Remember that, when we ask you to fill in your personal data to give you access to any functionality or service of the Platform, we will mark certain fields as compulsory, since this is information that we need to be able to provide the service or give you access to the functionality in question. Please take into account that, if you decide not to make such data available to us, you may be unable to complete your user registration or may not be able to enjoy those services or functionalities.

Depending on how you interact with our Platform, we will process your personal data for the following purposes:

PURPOSE

1- To manage your registration as a user of the Platform
If you decide to become a registered user of our Platform, Abdullah Al-Othaim for Fashion needs to process your
data to identify you as a user of the Platform and grant you access to its various functionalities, products and services available to you as a registered user. You may cancel your registered user account by contacting us through Customer Support.

2- For the development, performance, and execution of your purchase or service contract with us on the Platform
We process your data mainly to:

- Contact you with updates or notices related to the contracted products or services, including quality surveys to assess customer satisfaction.

- Manage payments for your purchases, regardless of the payment method. For example, if you save your card for future purchases, we process this data to enable autocompleted payments in subsequent transactions. You can update or remove saved cards at any time via your account or the App’s Wallet.

- Implement measures to prevent and control potential fraud during the purchase process. Suspicious transactions may be blocked for security.

- Handle potential returns, requests for product availability, and reservations through the Platform.

- Issue invoices and provide purchase receipts for your records.

- Enable access to other services, such as Gift Cards, Gift Vouchers, and Wi-Fi at our physical stores.

3- To meet requests or applications made through Customer Service channels
We process only the personal data strictly necessary to manage or resolve your request.

4- For marketing purposes
If you subscribe to our Newsletter, we process your data to manage your subscription and send customized information on our products or services via email, SMS, or other means. This processing may include analysis of your profile based on purchases or browsing history to suggest relevant products or services. You may unsubscribe from the newsletter or deactivate notifications at any time without cost.
We may also perform promotional actions (e.g., competitions, emailing stored item lists) and disseminate your publicly shared photographs if you consent.

5- Analysis of usability and quality to improve our services
We may analyze your browsing data for analytic and statistical purposes to improve the Platform and assess customer satisfaction through occasional surveys.

LEGAL BASIS FOR PROCESSING YOUR DATA

Registration: Necessary to provide Platform access

Purchase/Services contract: Necessary to execute the contract; certain processing (e.g., storing payment data) requires your consent

Customer Service: Legitimate interest to respond to requests; necessary to perform contract when related to orders

Marketing: Consent for newsletters, push notifications, or publication of content; legitimate interest for profiling to improve user experience

Usability and quality analysis: Legitimate interest to improve Platform and service quality

HOW LONG WE KEEP YOUR DATA

Registration: While you remain a registered user

Purchase/services contract: For the duration necessary to manage purchases, returns, complaints, or claims; certain data may be kept until you withdraw consent

Customer Support: For the time necessary to meet your request

Marketing: Until you unsubscribe or cancel subscription

Usability and quality: Until the specific survey/action is complete or browsing data is anonymized

We also retain your data as required to comply with legal obligations or to protect liability, after which the data will be deleted.

SHARING DATA WITH THIRD PARTIES
We may share your data with entities within Abdullah Al-Othaim for Fashion and third parties providing support services, including:
- Financial institutions
- Anti-fraud detection and prevention entities
- Technology service providers
- Logistics, transport, and delivery partners
- Customer support service providers
- Advertising and marketing partners

YOUR RIGHTS
You may exercise your rights free of charge by emailing info@lavieenrose.com.sa. We may request identification to process your request. Your rights include:
- Access your personal data
- Rectify incorrect or incomplete data
- Erase data no longer necessary or legally permitted
- Cancel or limit processing
- Withdraw consent at any time
- Request data portability

DATA OF THIRD PARTIES
If you provide personal data of third parties (e.g., for Gift Vouchers), you confirm they have been informed of the purposes and processing methods.

CHANGES TO THE PRIVACY POLICY
We may amend this Privacy Policy. Relevant changes will be communicated via the Platform or email. We recommend reviewing the Policy periodically.

INFORMATION ON COOKIES
We use cookies and similar devices to facilitate browsing, understand interaction with the Platform, and, in some cases, show advertisements according to your browsing habits. Please read our Information about Cookies for detailed information.